Nelson Wang – President of TV Austin
“I’ve lived in Texas for 32 years and in Austin for 23 years. I graduated from UT and started my own computer company in 1991, trying all kinds of marketing, newspaper, magazines, radio, coupons, television, etc. I could tell right away that television advertising was by far the most effective way to let people know about my business and the best way to generate sales and profits.
“That was great, but I found that I did not like the TV commercials that were produced for us. I didn’t like the ad placement schedule they gave us, or the rates they were charging us, either! Also, as customers, we had to deal with the many different departments within the TV stations: ad sales staff, managers, research people, the traffic department, and the commercial production people and engineers.
“So, I decided to learn how to produce my own TV commercials. I learned how to use market research with Nielson Ratings and other professional tools. I learned how to negotiate better TV ads rates for my company and how to place TV ads to reach the most qualified viewers, over and over again. The first year that we switched from all other types of marketing to TV advertising, our sales increased by 328%!
Later, it occurred to me that if I can do this for my own business, why not do it for other businesses that have encountered the same roadblocks and problems?
“I sold my company and started helping local Austin businesses to be more successful with their advertising efforts. It wasn’t easy! I had to learn social skills and how to make sales. It was not enough to simply offer the least expensive TV ads rates in town.
“I also had to find the right commercial production team to produce high quality TV commercials. We started out slowly, but now our team has made over a thousand commercials for businesses and marketing materials for our clients! Now, we even have a website team on the cutting edge of technology, offering Flash videos to our customer’s sites so their customers can see high quality videos almost instantly without waiting to download or stream in slowly.
“Now that all these resources are in place and we are producing quality work for our growing client base, we feel confident as we move into the future. The larger our client base, the better deal we can offer to you! With more clients, we can negotiate for even better rates.
“I love telling you about our company, our techniques, and how we will do everything in our power to help your business succeed. This is all just talk, however, until we have the opportunity to put it in action for you and your business. When you become one of our clients, you’ll find out why our clients stay with us year after year.