
Marketing – We are TV Marketing Specialists!
TV Austin will spend time with you to learn about you, your business, and what your goals are for growing your business with TV advertising. We will learn who your potential clients are and determine the best way to reach them. Even though we concentrate mostly on highly effective Austin television commercial advertising, we can also help you with other forms of advertising.
We use TV marketing research sources like Nielsen’s Media Research (Nielsen Ratings) and Scarborough Research to find your targeted audience. Even more important is our experience. Nelson Wang, President of TVaustin.com, has lived in Austin for over 22 years and has been working in the TV advertising field for the last 13 years.
“I know what channels certain Austinites are watching, and I know their buying habits,” he says,
Unique Advertising Solutions
“TV Austin has a unique method of TV ad placement that the rest of the industry is not familiar with. It took me 13 years to perfect this method and my clients have already benefited greatly from this dynamic way of placing TV ads. In just 3 months of using this method my clients have seen dramatic increases in their sales and some clients needed only 2 weeks of TV advertising to see excellent results.”
How Do We Do It?
“We buy TV advertising in bulk, so our rates are low and we can increase the repetition of TV ad spots for our clients. For example, if a 30-second TV ad costs my client $18 (TV Austin's bulk rate) versus $100 (normal TV ads rates), I can run more than 5.6 times as many local TV ads for my client versus other advertisers.”
Frequency Is The Key to TV Advertising
“Let’s say you want to run a 30-second ad from 6pm to midnight on News 8. Using our low rates we will run your 30 second ad 4 times in that six hour period every day; whereas other agencies using rate card rates will only run your ad less than once a day in that same six hour period. So ask yourself this, which TV marketing option will be more successful for the same investment: Running your ad 5 times a week or running 28 times a week?”
“In order for us to help you in the best way possible, we will need your help to find out all about your business. We will discover your strengths and how to take business from your competitors. We will grow as you grow! You may not even need a marketing person or team in your business, since we can become that team for you – and you won’t have to pay us a salary!”